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 Television Age / Television Radio Age Search Television
Radio Age  

   Published 1953-1989

Television/Radio Age magazine was a US television industry trade magazine published by Television Editorial Corporation from 1953 to 1989. Originally titled Television Age, the magazine began as a monthly until 1956 and biweekly thereafter. Television/Radio Age was known for its dry but detailed coverage of the broadcasting industry and pioneering efforts to connect Madison Avenue (the advertisers) with program makers. It was published alongside sister publications Television/Radio Age International, Cable Age and the Twelve City Guide – all of which folded in 1989 following financial difficulties.
Television/Radio Age was founded in New York City by Sol J “SJ” Paul with the support of David Sarnoff and John Taylor of RCA, the latter citing concerns with the domination of the magazine Broadcasting (now known as Broadcasting & Cable). S.J. Paul was working for Broadcasting magazine as Advertising Manager when he departed to start Television Age. Larry Taishoff, the founder and publisher of Broadcasting spurned Paul for leaving and starting a competitive magazine – which began a bitter rivalry that lasted until the demise of Television/Radio Age. However, where Broadcasting served as a news magazine for the industry, Television/Radio Age served as a business journal with a focus on the “nuts and bolts” of TV. The publisher, SJ Paul, also philosophically supported the TV commercial makers and the value of the “ad spot.”[4] The parent company, Television Editorial Corporation, had nineteen founding shareholders who were eventually bought out one by one.
 
The publisher argued that few other industries had grown as rapidly or faced as many problems as television, the magazine's editors sought to provide in-depth analysis with which to address the television industry's regulatory, financial, and programming concerns. In addition to publishing articles written by major broadcasting executives, many Television/Radio Age articles closely examine specific advertising campaigns, ratings trends and techniques, network programming strategies, and Wall Street financing.
 
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